Want to know more?

What is growth capital?

Growth capital is a form of finance to support your marketing spend. The amount offered is based on business performance and we charge a fixed fee agreed in advance rather than taking equity. Repayments are made at a fixed percentage of revenue agreed when the capital is offered meaning repayments fall if your revenue falls.

What do I need to qualify for an advance?

You'll need to have at least 6 months of sales data, £10k or more of monthly revenues and be an incorporated company. We provide finance across a range of sectors but we focus on eCommerce, marketplaces and B2C SaaS.

How long does the process take?

From first call to getting the money in the bank we aim to do this in 3-5 days.

What are the fees associated with the advance?

We charge a single flat fee of around 6% - this is dependant on your business and the requirements for the money.

How do I repay my advance?

We will agree a revenue share when making the advance. You will then pay a weekly direct debit based on your revenue for the previous week

What is my repayment percentage?

The repayment percentage will depend on your business performance and the amount of capital received. Typically repayments will range between 10-30%

Can I change the terms of my advance after I start?

Once agreed we cannot change the terms of the agreement.

What information do I need to verify my business

We need details of the business owners, a copy of an identification document, such as a drivers license and a picture so that we can verify your identity.

How secure is my information?

Forward Partners - the owner of Forward Advances is regulated by the FCA so we take data security seriously. Information is stored on AWS servers and is encrypted.

Are you going to sell my information to third parties?


How long does it take to receive the funds?

We will send over credit card details within 1-2 days of agreeing the terms. The funds will be available as soon as you get the card details

When will the repayments start?

Repayments start on the first Monday after you receive the funds. We calculate the repayment based on the pervious weeks revenue.

What can I use the money for?

The money is there to help you grow so we expect you to spend it on marketing or inventory. If you need it for other things please let us know and we can discuss it further.

How do I access the funds?

Once approved we will set you up with a Virtual credit card. The funds will be available within 1-2 working days.

What data will I need to provide?

We need data from you primary marketing platforms such as Adwords or Facebook. We will also need to see your revenue data and cash position through your banking or accounting software. We will also need to run some check to make sure you are who you say you are and that the company is legit.